Why choose Wool?

Wool is an amazingly versatile fibre which has grown more popular in recent years.  It is widely available and environmentally friendly as well as being hypo-allergenic and flame resistant. 

Also check out what HRH The Prince of Wales as patron of The Campaign for Wool says about wool in the video below. The Campaign for Wool is a global five-year campaign to get people once again talking about the wonderful properties of wool. Purely Dorset is very proud to be a part of this campaign.



There are many health benefits of sleeping with a pure wool product.

Wool keeps you warm in winter and cool in summer while helping to regulate your body temperature.

Wool is naturally hypo-allergenic, it is resistant to bacteria, mould and mildew and does not provide the environment for dust mites to live. Dust mites are what often trigger asthma attacks.

Wool is naturally flame resistant as it is difficult to ignite.

Wool is sustainable as a sheep grows a new fleece every year. No sheep are harmed in the process of shearing wool, in fact it is better for the sheep's health to remove the wool. All of our fleeces come from sheep grown on free-range New Zealand farms.

Wool is bio-degradable.  When it returns to the earth, unlike many man-made products, it releases rich essential plant nutrients such as potassium, nitrogen and phosphorous, leaving no harmful residues.

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